Here's a quick recap of an interesting "phone" conversation I had with a Dakno prospect today. We were talking about making sure the new website worked = lead generation.
Prospect - Oh, the broker/owner doesn't want web leads and IDX engagements on his website. He wants buyers and sellers to pick up the phone and call him.
Me - Okay, so how did you feel about calling me today?
Prospect - I was reluctant to call you.
Me - Why?
Prospect - I don't like talking to "pushy" sales people.
Me - You think home buyers and sellers feel the same way?
Prospect - Yes!
Me - Here's a tip. Go tell your broker/owner you now understand why home buyers and sellers aren't likely to call his agents like they have in the past. Anonymity is the name of the game for most consumers.
Prospect - I will! Thanks!
Me - in my head. Another mind has boldly entered the 21st century reality of marketing :-)
Bobby Carroll - Vice President Sales & Marketing
Dakno Real Estate Marketing
3101 Popularwood Court Suite #108
Raleigh, NC 27604
Phone: 919.926.7015
Follow Me on Twitter: @rewebcoach
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